We believe in “Go Hard, Ride Soft”!

Softies are the future of no-nonsense surfing for all levels, topped off with a whole lot more fun!

Surfing is for everyone.

We are a pack of passionate and loyal shredding dogs. Loyal to surfing and passionate about surfboard design & construction. Our drive is fueled by our love for surfing; like any surfer we love to improve, have a whole lot of fun and catch as many waves as possible. This drive directly translates into our design and development approach. Constantly looking how to improve our surfboards; the range, the shapes, the performance and so on.
From the get-go we believed in softboard technology and wanted to further establish these boards as a valid alternative to hardtop surfboards. A softie is not just an ‘extra’ you have in your quiver for a fun day out. Take our Alpha-series shortboards for instance, a true performance line that any experienced surfer will surely appreciate. In our Kennel we offer more versatility, in performance, in board characteristics and in it’s visual design. Our third range, the Skooldogs, have an impressive success-rate with beginner surfers and are super trained in durability and obedience.

We are ambitious in pushing our brand further and growing the ‘footprint’ of our Dogs and seeing them on many beaches around the world. By keeping investing and going for a surf whenever possible.
Our team currently consists of five and we work closely together with our ambassadors and dog lovers out of our HQ in Belgium. We produce our surfboards in Asia, in one of the leading factories in surfboard production while our network of distributors is constantly expanding.

Now, let’s take the dogs for a walk - Go hard, Ride soft!